:root{--paper:#f2f2ef;--ink:#292c2d;--muted:#505456;--accent:#b87333;--line:#d2d3d0;--white:#fffefa;--sans:Arial,Helvetica,sans-serif;--serif:Georgia,'Times New Roman',serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);font-size:16px;line-height:1.55}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button,a,input,select,textarea{-webkit-tap-highlight-color:transparent}button{color:inherit;cursor:pointer}button:disabled{cursor:default}button:focus-visible,a:focus-visible,summary:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible,[tabindex]:focus-visible{outline:3px solid #b87333;outline-offset:5px}button{border:0}img{max-width:100%;display:block}p,h1,h2,h3{margin-top:0}h1,h2,h3{font-weight:500}h1,h2{letter-spacing:-.055em;line-height:.99}h2{font-size:clamp(40px,4.4vw,68px)}h3{letter-spacing:-.04em;line-height:1.13}p{margin-bottom:22px}.wrap{max-width:1320px;width:calc(100% - 112px);margin:auto}.serif{font-family:var(--serif);font-weight:400;font-style:italic;letter-spacing:-.065em}.eyebrow,.small-label{font-size:10px;line-height:1.6;letter-spacing:.13em;font-weight:700}.eyebrow{margin-bottom:30px}.dot{display:inline-block;width:7px;height:7px;border-radius:50%;background:var(--ink);margin-right:9px}.site-header{width:calc(100% - 112px);max-width:1320px;margin:auto;height:106px;display:flex;justify-content:space-between;align-items:center;border-bottom:1px solid var(--line)}.brand img{width:157px;height:auto}.site-header nav{display:flex;gap:34px;align-items:center;font-size:13px}.site-header nav a{padding:8px 0}.site-header nav a:not(.nav-contact):hover{text-decoration:underline;text-underline-offset:6px}.site-header nav .nav-contact{padding:12px 18px;border:1px solid var(--ink)}.nav-contact span{margin-left:18px}.nav-contact:hover{background:var(--accent)}.menu-toggle{display:none}.skip{position:absolute;top:-100px;left:10px;background:var(--ink);color:white;padding:12px;z-index:100}.skip:focus{top:10px}.hero{padding-top:69px;padding-bottom:76px;display:grid;grid-template-columns:1.15fr 1fr;gap:7%}.hero h1{font-size:clamp(70px,7.65vw,113px);margin-bottom:24px;letter-spacing:-.07em}.hero .eyebrow{margin-bottom:29px}.hero-lead{font-size:24px;letter-spacing:-.025em;margin-bottom:16px}.intro{max-width:470px;font-size:16px;color:#55595a;line-height:1.65}.hero-actions{display:flex;align-items:center;gap:27px;margin-top:31px;flex-wrap:wrap}.button{padding:16px 20px;display:inline-flex;align-items:center;justify-content:space-between;gap:33px;font-size:13px;line-height:1.35;font-weight:500;transition:background .18s,transform .18s}.button:hover{transform:translateY(-2px)}.dark{background:var(--ink);color:var(--white)}.dark:hover{background:#724023}.text-link{font-size:13px;display:inline-block;border-bottom:1px solid currentColor;padding:3px 0}.text-link:hover{opacity:.7}.text-link span{margin-left:12px}.hero-experiment{background:var(--accent);position:relative;align-self:start;margin-top:4px;box-shadow:9px 9px 0 #d4d4d0}.experiment-top{display:flex;justify-content:space-between;gap:14px;padding:18px 23px;border-bottom:1px solid #b6b8b5;font-size:8px;letter-spacing:.09em;font-weight:700}.experiment-inner{padding:29px 32px 26px;min-height:430px}.experiment-inner>.small-label{font-size:13px;font-weight:400;letter-spacing:0;margin-bottom:19px}.experiment-inner h2{font-size:clamp(33px,3.2vw,48px);line-height:1.06;letter-spacing:-.045em;margin-bottom:18px}.experiment-inner h2 em{font-family:var(--serif);font-weight:400}.muted{font-size:12px;color:#53585a;margin-bottom:16px}.hero-options{display:grid;gap:8px}.hero-options button{display:flex;text-align:left;align-items:center;gap:13px;background:transparent;border:1px solid #a8aaa7;padding:12px;font-size:12px;transition:background .15s}.hero-options button:hover,.hero-options button.selected{background:var(--ink);color:var(--accent);border-color:var(--ink)}.hero-options button>span:first-child{font-size:9px;opacity:.7}.choice-arrow{margin-left:auto}.experiment-bottom{border-top:1px solid #b6b8b5;padding:12px 24px;display:flex;gap:12px;align-items:center;font-size:11px}.tiny-cross{font-size:23px;line-height:1}.hero-response{margin-top:20px;border-top:1px solid #b6b8b5;padding-top:20px}.hero-response h3{font-size:25px;margin:12px 0}.hero-response p{font-size:14px;line-height:1.6;margin-bottom:16px}.try-line{padding:14px;border-left:2px solid var(--ink);background:#e9e9e3;font-size:13px}.reset-link{background:none;padding:0;border-bottom:1px solid currentColor;font-size:12px;margin-top:17px}.experience{border-top:1px solid var(--line);padding:26px 0 34px}.experience>p:first-child{font-size:9px;letter-spacing:.12em;color:var(--muted);margin-bottom:20px}.client-names{display:flex;gap:36px;justify-content:space-between;align-items:center;font-size:24px;letter-spacing:-.04em}.client-names span:nth-child(1){font-family:Georgia,serif;font-size:25px;letter-spacing:-.08em}.client-names span:nth-child(2){font-family:Georgia,serif;font-size:30px}.client-names span:nth-child(3){font-weight:700}.client-names span:nth-child(4){font-style:italic;font-weight:bold}.client-names span:nth-child(5){font-family:Georgia,serif;font-style:italic}.experience .experience-note{font-size:10px;color:var(--muted);margin:20px 0 0}.belief-section{background:var(--ink);color:var(--paper);padding:87px 0 85px}.belief-grid{display:grid;grid-template-columns:1fr 2.1fr;gap:40px}.belief-grid>.eyebrow{color:var(--accent);padding-top:9px}.belief-grid h2{font-size:clamp(42px,5vw,74px);margin-bottom:35px}.belief-body{max-width:620px;column-count:2;column-gap:35px}.belief-body p{font-size:14px;color:#ccccC7;break-inside:avoid}.belief-body .belief-punch{color:var(--accent);font-size:16px;line-height:1.45}.work-section{padding-top:91px;padding-bottom:93px}.section-top{display:flex;justify-content:space-between;gap:40px;align-items:flex-end;margin-bottom:45px}.section-top h2{margin-bottom:0}.section-top .eyebrow{margin-bottom:24px}.section-intro{max-width:295px;color:var(--muted);font-size:14px;margin-bottom:4px}.service{display:grid;grid-template-columns:75px 1fr 70px;gap:22px;padding:33px 0;border-top:1px solid var(--line)}.service:last-child{border-bottom:1px solid var(--line)}.service-number{font-size:11px;padding-top:8px;color:var(--muted)}.service h3{font-size:34px;margin-bottom:15px}.service>div>p{max-width:580px;font-size:14px;color:var(--muted);margin-bottom:19px}.service-tags{display:flex;flex-wrap:wrap;gap:7px;margin-bottom:18px}.service-tags span{border:1px solid var(--line);padding:4px 9px;font-size:10px}.service details{max-width:650px}.service summary{list-style:none;font-size:12px;cursor:pointer;display:flex;justify-content:space-between;max-width:230px;padding:6px 0}.service summary::-webkit-details-marker{display:none}.service>div>details:not(.service-try)[open]>summary>span{transform:rotate(45deg)}.service summary span{font-size:19px;line-height:1}.detail-content{padding-top:17px}.detail-content p{font-size:14px;color:var(--muted)}.lab-section{padding:83px 0;background:#e4e5e2}.lab{border:1px solid #bec0bb;display:grid;grid-template-columns:300px 1fr;background:var(--paper)}.lab-tabs{border-right:1px solid #bec0bb;background:#d7d9d4}.lab-tabs button{display:flex;align-items:center;gap:15px;width:100%;padding:25px 24px;text-align:left;background:none;border-bottom:1px solid #bec0bb;font-size:13px}.lab-tabs button>span:first-child{font-size:9px;opacity:.6}.lab-tabs button>span:last-child{margin-left:auto}.lab-tabs button[aria-selected=true]{background:var(--ink);color:var(--accent)}.lab-tabs button:hover:not([aria-selected=true]){background:#ecece7}#lab-panel{padding:35px 40px;min-height:410px}#lab-panel h3{font-size:32px;margin:13px 0 18px;max-width:530px}#lab-panel p{font-size:14px;color:var(--muted);max-width:610px}.lab-choices{display:flex;gap:8px;flex-wrap:wrap}.lab-choices button,.reveal-button{padding:10px 14px;border:1px solid #aeb1aa;background:transparent;font-size:12px}.lab-choices button:hover,.lab-choices button[aria-pressed=true]{background:var(--ink);color:var(--white);border-color:var(--ink)}.lab-insight{border-left:3px solid #b87333;margin-top:22px;padding:1px 0 1px 20px}.lab-insight h4{font-size:16px;margin:0 0 7px;font-weight:500}.lab-insight p{margin-bottom:12px!important}.lab-insight p:last-child{margin-bottom:0!important}.lab-footnote{font-size:10px;color:var(--muted);margin:14px 0 0}.lab-textarea{width:100%;padding:12px;background:var(--white);border:1px solid #bec0bb;min-height:66px;resize:vertical;font-size:13px;margin-bottom:12px}.lab-label{display:block;font-size:12px;margin-bottom:6px}.reveal-button{background:var(--ink);color:var(--white)}.reveal-button:hover{background:#724023}.ken-section{display:grid;grid-template-columns:.9fr 1.1fr;gap:12%;padding-top:103px;padding-bottom:102px;align-items:center}.ken-image{position:relative;background:#c4c7c4}.ken-image img{width:100%;height:570px;object-fit:cover;object-position:center 37%;filter:grayscale(100%)}.image-caption{position:absolute;bottom:0;left:0;right:0;background:var(--accent);padding:13px 17px;font-size:9px;letter-spacing:.09em}.ken-copy h2{font-size:clamp(39px,4.45vw,66px);margin-bottom:31px}.ken-copy>p:not(.eyebrow){font-size:14px;line-height:1.65;color:var(--muted)}.ken-copy>.eyebrow{margin-bottom:24px}.ken-copy .ken-signoff{font-size:12px!important}.quote-section{background:#e4e5e2;padding:66px 0}.quote-grid{display:grid;grid-template-columns:1fr 2.1fr;gap:40px}.quote-grid .eyebrow{padding-top:6px}.quote-grid blockquote{margin:0 0 24px;font-family:var(--serif);font-size:clamp(29px,3.3vw,46px);letter-spacing:-.025em;line-height:1.2}.quote-credit{font-size:11px;color:var(--muted);margin-bottom:14px}.contact-section{padding-top:91px;padding-bottom:88px;display:grid;grid-template-columns:1fr 1fr;gap:12%}.contact-section h2{font-size:clamp(54px,6vw,86px);margin-bottom:27px}.contact-section>div>p:not(.eyebrow){font-size:15px;color:var(--muted);line-height:1.7}.email-link{font-size:15px;border-bottom:1px solid currentColor;display:inline-block;margin-top:8px}.contact-section form{padding-top:12px}.contact-section label{font-size:12px;display:block;margin-bottom:8px}.contact-section label span{font-size:10px;color:var(--muted)}.contact-section input,.contact-section textarea,.contact-section select{width:100%;background:transparent;border:0;border-bottom:1px solid #b6bab3;border-radius:0;padding:12px 0;color:var(--ink);font-size:13px;margin-bottom:25px}.contact-section textarea{resize:vertical}.contact-section .button{width:100%}.form-note{font-size:10px;color:var(--muted);margin:13px 0 0}#contact-status{font-size:12px}footer{padding-top:30px;padding-bottom:34px;border-top:1px solid var(--line);display:flex;align-items:center;gap:35px}footer .brand img{width:125px}footer p{font-size:11px;color:var(--muted);margin:0}footer>span{font-size:9px;color:var(--muted);margin-left:auto}.back-top{border:1px solid var(--line);width:34px;height:34px;display:grid;place-items:center;font-size:18px}[hidden]{display:none!important}::selection{background:var(--accent);color:var(--ink)}
@media(min-width:1500px){.hero{padding-top:85px;padding-bottom:95px}}
@media(max-width:1000px){.wrap,.site-header{width:calc(100% - 64px)}.hero{gap:5%;grid-template-columns:1.05fr 1fr}.site-header nav{gap:22px}.hero h1{font-size:81px}.hero-lead{font-size:22px}.hero-actions{gap:15px}.experiment-inner{padding:25px;min-height:416px}.experiment-top{padding:15px;font-size:7px}.experiment-inner h2{font-size:37px}.intro{font-size:14px}.belief-grid,.quote-grid{grid-template-columns:.7fr 2fr}.lab{grid-template-columns:245px 1fr}.lab-tabs button{padding:24px 17px;font-size:12px}#lab-panel{padding:28px}.ken-section{gap:7%}.ken-image img{height:560px}.service h3{font-size:30px}}
@media(max-width:730px){html{scroll-padding-top:25px}.wrap,.site-header{width:calc(100% - 40px)}.site-header{height:86px;position:relative}.brand img{width:134px}.menu-toggle{display:flex;align-items:center;gap:12px;background:transparent;font-size:13px;padding:10px}.menu-toggle span{font-size:21px}.site-header nav{display:none;position:absolute;top:85px;left:-20px;right:-20px;background:var(--paper);padding:20px;z-index:10;border-bottom:1px solid var(--line);align-items:stretch;gap:14px}.site-header nav.open{display:flex;flex-direction:column}.site-header nav .nav-contact{padding:12px}.hero{display:block;padding-top:42px;padding-bottom:48px}.hero .eyebrow{font-size:9px;margin-bottom:25px}.hero h1{font-size:clamp(72px,14vw,100px);line-height:.99;margin-bottom:23px}.hero-lead{font-size:23px}.intro{font-size:15px;max-width:510px}.hero-actions{margin-top:25px;gap:24px}.hero-experiment{margin-top:45px;box-shadow:6px 6px 0 #d4d4d0}.experiment-top{font-size:8px;padding:16px 20px}.experiment-inner{padding:27px;min-height:0}.experiment-inner h2{font-size:43px}.hero-options button{font-size:13px;padding:13px}.experience{padding:23px 0}.client-names{gap:15px;flex-wrap:wrap;justify-content:flex-start;font-size:21px}.client-names span{margin-right:10px}.client-names span:nth-child(1){font-size:23px}.client-names span:nth-child(2){font-size:26px}.belief-section{padding:49px 0}.belief-grid,.quote-grid{display:block}.belief-grid>.eyebrow{padding-top:0;margin-bottom:25px}.belief-grid h2{font-size:45px}.belief-body{column-count:1;max-width:520px}.belief-body p{font-size:15px}.work-section{padding-top:51px;padding-bottom:50px}.section-top{display:block;margin-bottom:31px}.section-top h2{font-size:46px}.section-intro{margin-top:24px;max-width:440px;font-size:15px}.service{grid-template-columns:28px 1fr;gap:12px;padding:27px 0}.service h3{font-size:28px}.service-number{padding-top:5px}.service-tags{gap:6px}.service-tags span{font-size:9px}.service>div>p{font-size:14px}.lab-section{padding:48px 0}.lab{display:block}.lab-tabs{display:flex;border-right:0;border-bottom:1px solid #bec0bb}.lab-tabs button{flex:1;display:block;text-align:left;line-height:1.4;font-size:11px;padding:14px 10px;border-bottom:0;border-right:1px solid #bec0bb}.lab-tabs button:last-child{border-right:0}.lab-tabs button>span:first-child{display:block;margin-bottom:8px}.lab-tabs button>span:last-child{display:none}#lab-panel{padding:25px 22px;min-height:420px}#lab-panel h3{font-size:28px}.lab-choices{display:grid}.lab-choices button{text-align:left}.lab-insight{padding-left:14px}.ken-section{display:flex;flex-direction:column;gap:34px;padding-top:52px;padding-bottom:50px;align-items:stretch}.ken-image{max-width:450px}.ken-image img{height:480px}.ken-copy h2{font-size:46px}.ken-copy p{font-size:18px!important}.quote-section{padding:42px 0}.quote-grid blockquote{font-size:35px}.quote-grid .eyebrow{margin-bottom:24px}.contact-section{display:block;padding-top:49px;padding-bottom:50px}.contact-section h2{font-size:68px}.contact-section form{padding-top:36px}footer{gap:20px;flex-wrap:wrap;padding-top:25px;padding-bottom:25px}footer p{display:none}footer>span{font-size:8px}.back-top{width:29px;height:29px}.form-note{font-size:11px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{transition:none!important;animation:none!important}}



/* Neutral gray foundation with true copper accents. */
:root{--copper-deep:#8f502a}


.hero{padding-top:43px;padding-bottom:60px}
.hero-experiment{background:#dedfda;color:var(--ink)}
.hero h1 .serif{color:var(--accent)}
.hero-options button:hover,.hero-options button.selected{background:var(--copper-deep);border-color:var(--copper-deep);color:var(--white)}
.hero-response{border-color:#b6b8b5}.try-line{color:var(--ink)}
.belief-grid>.eyebrow,.belief-body .belief-punch{color:#dca774}
.lab-tabs button[aria-selected=true]{background:var(--copper-deep);color:var(--white)}
.lab-choices button:hover,.lab-choices button[aria-pressed=true]{background:var(--copper-deep);border-color:var(--copper-deep);color:var(--white)}
.button.dark,.reveal-button{background:var(--copper-deep);color:var(--white)}
.button.dark:hover,.reveal-button:hover{background:#724023}
.image-caption{background:var(--copper-deep);color:var(--white)}.nav-contact:hover{background:#e6ddd0}
::selection{background:#e5cfb9;color:var(--ink)}
@media(max-width:730px){.hero{padding-top:30px;padding-bottom:45px}}

/* Integrated wire backdrop: content scrolls over a fixed image on desktop. */
.hero{position:relative;isolation:isolate;padding-top:82px;padding-bottom:82px}
.hero::before{content:"";position:absolute;z-index:-1;inset:0 auto 0 50%;width:100vw;transform:translateX(-50%);background-image:linear-gradient(90deg,#f2f2ef 0%,rgba(242,242,239,.96) 31%,rgba(242,242,239,.7) 49%,rgba(242,242,239,.08) 100%),url('assets/wire-detail.jpg');background-size:cover,cover;background-position:center,center;background-repeat:no-repeat;background-attachment:scroll,fixed}
.hero-copy{position:relative}.hero-experiment{background:rgba(242,242,239,.96);box-shadow:9px 9px 0 rgba(41,44,45,.14)}
@media(max-width:1000px){.experiment-top{font-size:7px;letter-spacing:.04em}}
@media(max-width:730px){.hero{padding-top:42px;padding-bottom:48px}.hero::before{background-attachment:scroll,scroll;background-image:linear-gradient(180deg,rgba(242,242,239,.98) 0%,rgba(242,242,239,.93) 44%,rgba(242,242,239,.4) 100%),url('assets/wire-detail.jpg');background-position:center,65% center}.hero-experiment{background:rgba(242,242,239,.97)}.experiment-top{font-size:7px;letter-spacing:.04em}}
@media(prefers-reduced-motion:reduce){.hero::before{background-attachment:scroll,scroll}}
/* Keep the full-width backdrop inside the viewport, including its scrollbar. */
.hero{width:100%;max-width:none;margin:0;padding-left:max(56px,calc((100% - 1320px)/2));padding-right:max(56px,calc((100% - 1320px)/2))}
.hero::before{inset:0;width:100%;transform:none}
@media(max-width:1000px){.hero{padding-left:32px;padding-right:32px}}
@media(max-width:730px){.hero{padding-left:20px;padding-right:20px}}

/* Reflection comes before coaching; preserve the visitor’s own reasoning. */
.ken-image img{filter:none}
.reason-form{margin-top:23px;border-top:1px solid #b6b8b5;padding-top:20px}
.reason-form label{display:block;font-size:15px;line-height:1.4;font-weight:500;margin-bottom:9px}
.reason-hint{font-size:12px!important;line-height:1.5;margin-bottom:12px!important;color:var(--muted)}
.reason-input{display:block;width:100%;min-height:92px;resize:vertical;border:1px solid #a8aaa7;border-radius:0;background:var(--white);color:var(--ink);padding:12px;font-size:13px;line-height:1.55;margin-bottom:14px}
.reason-form .reveal-button{font-size:12px;padding:12px 15px}.coaching-label{font-size:9px!important;letter-spacing:.08em;font-weight:700;margin-bottom:12px!important}
#strategy-form .lab-label{line-height:1.5}

/* Reasoning choices directly determine the opening coaching perspective. */
.reason-choices{border:0;margin:0 0 16px;padding:0;min-width:0}
.reason-choices legend{padding:0;font-size:17px;line-height:1.4;margin-bottom:9px}
.reason-choices label{display:flex;align-items:flex-start;gap:11px;border:1px solid #a8aaa7;padding:12px;margin:0 0 9px;font-size:13px;line-height:1.5;font-weight:400;cursor:pointer;background:rgba(255,254,250,.55)}
.reason-choices label:has(input:checked){border-color:var(--copper-deep);background:#e8ddd1}
.reason-choices input{flex:0 0 auto;margin:3px 0 0;accent-color:var(--copper-deep);width:15px;height:15px}
.reason-choices input:focus-visible{outline-offset:3px}

/* The homepage introduces the business; one optional experience follows the evidence. */
.hero{display:block;min-height:640px;padding-top:82px;padding-bottom:82px}
.hero-copy{max-width:660px}.hero .intro{max-width:550px;font-size:17px}
.hero-lead{font-size:23px;max-width:610px;line-height:1.35}
.hero-method{max-width:530px;font-size:13px;line-height:1.65;color:var(--muted);margin-top:23px}
.hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,rgba(242,242,239,.98) 35%,rgba(242,242,239,.91) 49%,rgba(242,242,239,.24) 76%,rgba(242,242,239,.06) 100%),url('assets/wire-detail.jpg')}
.provocation-section{padding:72px 0;background:#e4e5e2}
.provocation-layout{display:grid;grid-template-columns:.95fr 1.05fr;gap:8%;align-items:start}
.provocation-section h2{font-size:clamp(36px,3.5vw,53px);margin-bottom:24px}
.provocation-intro{font-size:14px;color:var(--muted);max-width:400px;margin-bottom:0}
.strategy-invitation{background:var(--paper);border:1px solid #bec0bb}
.strategy-invitation>summary{display:flex;justify-content:space-between;align-items:center;gap:20px;list-style:none;padding:23px 26px;cursor:pointer;font-size:16px}
.strategy-invitation>summary::-webkit-details-marker{display:none}
.strategy-invitation>summary:hover{background:#e6ddd0}.invitation-symbol{font-size:24px;line-height:1;transition:transform .2s}
.strategy-invitation[open] .invitation-symbol{transform:rotate(45deg)}
.strategy-stage .hero-experiment{margin:0;background:var(--paper);box-shadow:none;border-top:1px solid #bec0bb}
.strategy-stage .experiment-inner{min-height:0;padding:26px}
.strategy-stage .experiment-inner h2{font-size:36px;line-height:1.12}
.strategy-stage .experiment-inner>.small-label{font-size:14px;line-height:1.6}
.strategy-stage .experiment-top{font-size:8px;letter-spacing:.04em;padding:15px 20px}
.strategy-stage .hero-options button{font-size:12px}
.science-perspective{margin:22px 0;padding:18px;background:#e7e8e0;border-left:2px solid var(--accent);color:var(--ink)}
.science-perspective>.small-label{font-size:9px;margin-bottom:8px}.science-perspective h4{font-size:17px;line-height:1.35;font-weight:500;margin:0 0 10px}
.science-perspective p{font-size:13px;line-height:1.6;margin-bottom:13px}
.research-note summary{font-size:12px;cursor:pointer;text-decoration:underline;text-underline-offset:3px}
.research-note>div{padding-top:16px}.research-note p{font-size:12px}
.research-links{padding-left:16px;font-size:10px;line-height:1.65;margin-bottom:0}.research-links li{margin-bottom:8px}.research-links a{text-decoration:underline;text-underline-offset:3px}
@media(max-width:1000px){.hero-copy{max-width:600px}.hero .intro{font-size:16px}.provocation-layout{gap:5%;grid-template-columns:.8fr 1.2fr}}
@media(max-width:730px){.hero{min-height:0;padding-top:43px;padding-bottom:50px}.hero .intro{font-size:15px}.hero-method{font-size:12px}.hero-lead{font-size:22px}.hero::before{background-attachment:scroll,scroll;background-image:linear-gradient(90deg,rgba(242,242,239,.98),rgba(242,242,239,.87)),url('assets/wire-detail.jpg')}.provocation-section{padding:47px 0}.provocation-layout{display:block}.provocation-intro{margin-bottom:28px}.strategy-invitation>summary{font-size:14px;padding:20px}.strategy-stage .experiment-inner{padding:23px}.strategy-stage .experiment-inner h2{font-size:32px}}

/* Service-specific invitations stay optional and subordinate to the offering. */
.section-anchor{display:block;scroll-margin-top:40px}
.service .service-try{max-width:760px;margin-top:21px}
.service .service-try>summary{max-width:none;padding:18px 20px;font-size:14px;gap:20px}
.service .service-try>summary>span{font-size:14px;line-height:1.4;transform:none}
.service .service-try>summary>.invitation-symbol{font-size:23px;line-height:1}
.service .service-try[open]>summary>.invitation-symbol{transform:rotate(45deg)}
.service .service-try .hero-options button{font-size:13px}
.room-experiment{padding:26px;border-top:1px solid #bec0bb}
.room-experiment>.small-label{font-size:9px;margin-bottom:17px}
.room-experiment h4{font-size:31px;letter-spacing:-.035em;line-height:1.15;font-weight:500;margin:0 0 17px}
.room-intro{font-size:14px;color:var(--muted)}
.room-options{display:grid;gap:8px}
.room-options button{border:1px solid #a8aaa7;background:transparent;padding:13px;text-align:left;font-size:13px}
.room-options button:hover,.room-options button[aria-pressed=true]{background:var(--copper-deep);border-color:var(--copper-deep);color:var(--white)}
.room-feedback{margin-top:24px;border-top:1px solid #b6b8b5;padding-top:21px}
.room-feedback h5{font-size:24px;line-height:1.25;font-weight:500;letter-spacing:-.025em;margin:0 0 15px}
.room-feedback p{font-size:14px;line-height:1.6}.room-feedback>.small-label{font-size:9px;margin-bottom:12px}
/* Keep the wire on the right; give every line of the opening a calm background. */
.hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,#f2f2ef 40%,rgba(242,242,239,.99) 49%,rgba(242,242,239,.88) 59%,rgba(242,242,239,.35) 76%,rgba(242,242,239,.08) 100%),url('assets/wire-detail.jpg');background-position:center,right center}
.perspectives-section{position:relative;isolation:isolate;padding:62px 0;background:var(--paper)}
.perspectives-section::before{content:"";position:absolute;inset:0;z-index:-1;background-image:linear-gradient(90deg,#f2f2ef 0%,#f2f2ef 45%,rgba(242,242,239,.98) 57%,rgba(242,242,239,.7) 70%,rgba(242,242,239,.12) 100%),url('assets/wire-detail.jpg');background-size:cover,cover;background-position:center,right center;background-attachment:scroll,fixed;background-repeat:no-repeat}
.perspectives-content{max-width:730px}
.perspective{padding:26px 0;border-bottom:1px solid var(--line)}.perspective:first-child{padding-top:0}.perspective:last-child{border-bottom:0;padding-bottom:0}
.perspective .eyebrow{margin-bottom:16px}.perspective blockquote{font-family:var(--serif);font-size:clamp(28px,3vw,42px);letter-spacing:-.025em;line-height:1.22;margin:0 0 20px;max-width:690px}
.perspective:last-child blockquote{margin-bottom:0}
@media(max-width:1000px){.hero-copy{max-width:600px}.hero .intro{max-width:510px}.hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,#f2f2ef 48%,rgba(242,242,239,.95) 64%,rgba(242,242,239,.3) 100%),url('assets/wire-detail.jpg')}.perspectives-content{max-width:75%}}
@media(max-width:730px){.hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,rgba(242,242,239,.98) 72%,rgba(242,242,239,.9) 100%),url('assets/wire-detail.jpg')}.perspectives-section{padding:44px 0}.perspectives-content{max-width:100%}.perspectives-section::before{background-attachment:scroll,scroll;background-image:linear-gradient(90deg,#f2f2ef 0%,rgba(242,242,239,.98) 65%,rgba(242,242,239,.86) 100%),url('assets/wire-detail.jpg')}.perspective blockquote{font-size:31px}.service .service-try>summary{padding:16px}.room-experiment{padding:21px}.room-experiment h4{font-size:27px}}
@media(prefers-reduced-motion:reduce){.perspectives-section::before{background-attachment:scroll,scroll}}

/* Readable text at every stage, including both optional experiences. */
body{font-size:18px}
.eyebrow,.small-label,.hero .eyebrow{font-size:12px}
.site-header nav{font-size:15px}
.hero .intro{font-size:19px;line-height:1.7}
.hero-method{font-size:16px;line-height:1.7}
.button,.text-link,.menu-toggle{font-size:16px}
.belief-body{max-width:760px;column-gap:36px}
.belief-body p{font-size:18px;line-height:1.7;color:#deded8}
.belief-body .belief-punch{font-size:20px;line-height:1.5}
.section-intro{font-size:18px;max-width:340px}
.service>div>p{font-size:18px;line-height:1.7;max-width:660px}
.service-number{font-size:13px}
.service-tags span{font-size:12px}
.service summary{font-size:16px;max-width:300px;gap:18px}
.detail-content p{font-size:17px;line-height:1.7}
.service .service-try>summary,.service .service-try>summary>span{font-size:17px}
.service .service-try>summary>.invitation-symbol{font-size:26px;flex:0 0 auto}
.strategy-stage .experiment-top{font-size:11px;line-height:1.5;flex-wrap:wrap}
.strategy-stage .experiment-inner>.small-label{font-size:17px;line-height:1.65}
.service .service-try .hero-options button,.room-options button{font-size:17px;padding:16px}
.hero-options button>span:first-child{font-size:12px}
.muted{font-size:16px}
.experiment-bottom{font-size:14px}
.reason-choices legend{font-size:20px;line-height:1.4}
.reason-choices label{font-size:17px;padding:15px;line-height:1.6}
.reason-choices input{width:18px;height:18px;margin-top:4px}
.reason-hint{font-size:15px!important}
.reason-form .reveal-button,.reset-link{font-size:16px}
.hero-response p,.room-feedback p{font-size:17px;line-height:1.7}
.hero-response .coaching-label{font-size:12px!important}
.try-line{font-size:17px}
.room-experiment>.small-label,.room-feedback>.small-label{font-size:12px}
.room-intro{font-size:18px;line-height:1.65}
.room-feedback h5{font-size:28px}
.science-perspective>.small-label{font-size:12px}
.science-perspective h4{font-size:20px}
.science-perspective p{font-size:17px}
.research-note summary,.research-note p{font-size:16px}
.research-links{font-size:14px}
.ken-copy>p:not(.eyebrow){font-size:18px;line-height:1.7}
.ken-copy .ken-signoff{font-size:16px!important}
.image-caption{font-size:12px}
.contact-section>div>p:not(.eyebrow){font-size:18px}
.email-link{font-size:18px}
.contact-section label,.contact-section input,.contact-section textarea,.contact-section select{font-size:16px}
.contact-section label span,.form-note,#contact-status,footer p,footer>span{font-size:13px}
/* Use the supplied original without stretching it across the entire viewport. */
.hero::before,.perspectives-section::before{background-size:cover,min(68vw,1100px) auto}
@media(max-width:730px){
.hero .intro{font-size:18px}.hero-method{font-size:16px}
.belief-body{max-width:none}.belief-body p{font-size:18px}
.hero::before,.perspectives-section::before{background-size:cover,auto 100%}
.service{grid-template-columns:22px minmax(0,1fr);gap:10px}
.service h3{font-size:29px}.service summary{max-width:100%}
.service .service-try>summary{padding:16px;gap:12px}
.strategy-stage .experiment-inner,.room-experiment{padding:20px}
.strategy-stage .experiment-inner h2{font-size:32px}
.reason-choices label{padding:12px;gap:10px}
.hero-response h3{font-size:27px}
}

/* A clearer reveal of the original wire, with quiet space for the words. */
.hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,#f2f2ef 40%,rgba(242,242,239,.98) 47%,rgba(242,242,239,.35) 58%,rgba(242,242,239,0) 68%),url('assets/wire-detail.jpg')}
.perspectives-section::before{background-image:linear-gradient(90deg,#f2f2ef 0%,#f2f2ef 48%,rgba(242,242,239,.97) 55%,rgba(242,242,239,.2) 67%,rgba(242,242,239,0) 75%),url('assets/wire-detail.jpg')}
.hero-actions .text-link,.perspective .text-link{padding-bottom:7px}
.text-link span,.button span,.voices-nav span{display:inline-block;transition:transform .2s ease}
.text-link:hover span,.button:hover span{transform:translate(3px,-3px)}
.service{padding-top:42px;padding-bottom:42px}
.service h3{font-size:clamp(30px,3vw,42px);line-height:1.12;margin-bottom:21px}

.service-tags span{border:0;border-left:1px solid #b9bbb6;padding:2px 10px;color:var(--muted)}
.service-tags span:first-child{padding-left:0;border-left:0}
.service .service-try{margin-top:26px;border-color:#b7b9b3}
.service .service-try>summary{padding:22px 24px;transition:background .2s}
.service .service-try[open]>summary{background:#e8e3dc;border-bottom:1px solid #b7b9b3}
.service .service-try .hero-experiment,.room-experiment{border-top:0}
.strategy-stage .experiment-inner,.room-experiment{padding:30px}
.strategy-stage .experiment-inner h2{font-size:clamp(34px,3.4vw,46px);margin:24px 0}
.room-experiment h4{font-size:clamp(30px,3vw,40px);line-height:1.15;max-width:620px}
.hero-options,.room-options{gap:10px}
.hero-options button,.room-options button{min-height:60px;transition:background .2s,border-color .2s}
.perspectives-section{padding:80px 0}
.perspective{padding:34px 0}.perspective .eyebrow{text-transform:uppercase;color:var(--copper-deep)}
.perspective blockquote{font-size:clamp(30px,3.1vw,44px);max-width:650px}
.perspectives-content{max-width:58%}
.ken-image{overflow:hidden}.ken-image img{transition:transform .7s ease}.ken-image:hover img{transform:scale(1.025)}
/* Perspectives: an editorial companion to the homepage. */
.voices-hero{position:relative;isolation:isolate;padding:38px 0 65px;overflow:hidden}
.voices-hero::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,#f2f2ef 0%,#f2f2ef 38%,rgba(242,242,239,.98) 46%,rgba(242,242,239,.3) 59%,transparent 72%),url('assets/wire-detail.jpg') right center/min(68vw,1100px) auto no-repeat}
.back-link{display:inline-block;font-size:14px;margin:0 0 55px;border-bottom:1px solid transparent;padding-bottom:5px}
.back-link:hover{border-color:currentColor}
.voices-hero .eyebrow{color:var(--copper-deep);margin-bottom:22px}
.voices-hero h1{font-size:clamp(54px,6vw,84px);line-height:1.02;max-width:760px;margin:0}
.voices-hero h1 .serif{color:var(--copper-deep)}
.voices-nav{display:flex;gap:34px;border-top:1px solid #bfc1bb;border-bottom:1px solid #bfc1bb;padding:0;margin-bottom:60px}
.voices-nav a{display:flex;align-items:center;justify-content:space-between;gap:42px;padding:21px 0;font-size:16px;border-bottom:3px solid transparent;margin-bottom:-1px}
.voices-nav a[aria-current=page]{border-color:var(--copper-deep);color:var(--copper-deep)}
.voices-nav a:hover span{transform:translate(3px,-3px)}
.quote-collection{display:grid;grid-template-columns:1fr 1fr;gap:0 70px}
.quote-entry{margin:0;padding:38px 0 42px;border-top:1px solid var(--line);break-inside:avoid}
.quote-entry:first-child{grid-column:1/-1;display:grid;grid-template-columns:100px minmax(0,900px);border-top:0;padding-top:0;padding-bottom:55px}
.quote-index{display:block;font-size:13px;color:var(--copper-deep);letter-spacing:.12em;margin-bottom:22px}
.quote-entry blockquote{font-family:var(--serif);font-size:clamp(25px,2.3vw,32px);line-height:1.4;letter-spacing:-.025em;margin:0 0 24px}
.quote-entry:first-child blockquote{font-size:clamp(32px,3.2vw,45px);line-height:1.25}
.quote-entry figcaption{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.quote-entry:first-child figcaption{grid-column:2}
.voices-close{display:flex;justify-content:space-between;align-items:center;border-top:1px solid #aeb1aa;padding:50px 0 65px;margin-top:25px;gap:30px}
.voices-close p{font-size:clamp(36px,4vw,54px);line-height:1.05;letter-spacing:-.045em;margin:0}
@media(max-width:1000px){.perspectives-content{max-width:65%}.quote-collection{gap:0 40px}.voices-hero h1{font-size:64px;max-width:620px}}
@media(max-width:730px){
.hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,rgba(242,242,239,.98) 70%,rgba(242,242,239,.86) 100%),url('assets/wire-detail.jpg')}
.perspectives-section::before{background-image:linear-gradient(90deg,#f2f2ef 0%,rgba(242,242,239,.98) 70%,rgba(242,242,239,.86) 100%),url('assets/wire-detail.jpg')}
.service{padding:30px 0}.service h3{font-size:30px}.service .service-try>summary{padding:18px 16px}
.strategy-stage .experiment-inner,.room-experiment{padding:22px 18px}
.room-experiment h4{font-size:30px}.strategy-stage .experiment-inner h2{font-size:34px}
.perspectives-section{padding:50px 0}.perspectives-content{max-width:100%}.perspective{padding:30px 0}
.voices-hero{padding:28px 0 45px}.voices-hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,rgba(242,242,239,.97) 55%,rgba(242,242,239,.75) 100%),url('assets/wire-detail.jpg');background-size:cover,auto 100%}
.back-link{margin-bottom:40px}.voices-hero h1{font-size:clamp(43px,10vw,64px)}
.voices-nav{gap:0;justify-content:space-between;margin-bottom:35px}.voices-nav a{font-size:15px;gap:0;padding:19px 4px}.voices-nav span{display:none}
.quote-collection{display:block}.quote-entry{padding:30px 0}.quote-entry:first-child{display:block;padding-bottom:35px}.quote-entry blockquote{font-size:27px}.quote-entry:first-child blockquote{font-size:33px}
.voices-close{display:block;padding:35px 0 45px}.voices-close p{margin-bottom:25px}
}

/* Give the brand more presence; reserve room for its half-turn. */
.site-header{height:144px}
.site-header .brand img{width:220px;height:auto;transform-origin:center}
footer .brand img{width:165px;transform-origin:center}
.hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,#f2f2ef 46%,rgba(242,242,239,.98) 52%,rgba(242,242,239,.35) 63%,transparent 73%),url('assets/wire-detail.jpg')}
@media(max-width:1000px) and (min-width:731px){.site-header nav{gap:18px}.site-header .brand img{width:195px}.site-header nav{font-size:14px}}
@media(max-width:730px){
.site-header{height:116px}.site-header .brand img{width:180px}.site-header nav{top:115px}
.hero::before{background-image:linear-gradient(90deg,#f2f2ef 0%,rgba(242,242,239,.98) 76%,rgba(242,242,239,.86) 100%),url('assets/wire-detail.jpg')}
}

/* Let the three offerings carry the section. */
.service{grid-template-columns:64px minmax(0,1fr);gap:32px;padding:54px 0}
.service>div{min-width:0}
.service h3{font-size:clamp(42px,4vw,54px);line-height:1.08;letter-spacing:-.045em;margin-bottom:28px;max-width:900px}
.service-number{color:var(--copper-deep);font-size:15px;font-weight:500;letter-spacing:.08em;padding-top:9px}
.service>div>p{max-width:720px;margin-bottom:25px}
.service-tags{margin-bottom:24px}
.service .service-try{margin-top:30px}
@media(max-width:730px){
.service{grid-template-columns:24px minmax(0,1fr);gap:12px;padding:36px 0}
.service h3{font-size:36px;line-height:1.1;margin-bottom:24px;letter-spacing:-.04em}
.service-number{font-size:13px;padding-top:7px}
.service-tags{row-gap:10px}
}

/* Make the optional invitations distinct, with a continuous dark header. */
.service .service-try>summary,
.service .service-try[open]>summary{background:var(--ink);color:var(--white);border-color:var(--ink);transition:background .2s,color .2s}
.service .service-try>summary>.invitation-symbol{color:#dca774;transition:transform .2s,color .2s}
.service .service-try>summary:hover,
.service .service-try>summary:focus-visible{background:var(--copper-deep);color:var(--white);border-color:var(--copper-deep)}
.service .service-try>summary:hover>.invitation-symbol,
.service .service-try>summary:focus-visible>.invitation-symbol{color:var(--white)}
.service .service-try{border-color:var(--ink)}

/* Clearer invitations, and an image reveal only after decoding. */
.service .service-try>summary,.service .service-try>summary>span{font-size:21px;font-weight:600;line-height:1.4}
.service .service-try>summary>.invitation-symbol{font-size:29px;font-weight:400}
.hero::before,.perspectives-section::before,.voices-hero::before{opacity:1;transition:opacity 1.1s ease}
.wire-loading .hero::before,.wire-loading .perspectives-section::before,.wire-loading .voices-hero::before{opacity:0}
@media(max-width:730px){.service .service-try>summary,.service .service-try>summary>span{font-size:19px}.service .service-try>summary>.invitation-symbol{font-size:27px}}
@media(prefers-reduced-motion:reduce){.hero::before,.perspectives-section::before,.voices-hero::before{transition:none}}

/* Keep the photograph in its section when an ancestor dissolves in. */
.hero::before,.perspectives-section::before{background-attachment:scroll,scroll}
/* Never leave the wire hidden if readiness scripting stalls. */
.wire-loading .hero::before,.wire-loading .perspectives-section::before,.wire-loading .voices-hero::before{animation:wire-safety-reveal 1s ease 2s forwards}
@keyframes wire-safety-reveal{from{opacity:0}to{opacity:1}}
@media(prefers-reduced-motion:reduce){.wire-loading .hero::before,.wire-loading .perspectives-section::before,.wire-loading .voices-hero::before{opacity:1;animation:none}}

/* Show the complete approved portrait, including hands and seated pose. */
.ken-image img{width:100%;height:auto;object-fit:contain;object-position:center;transform:none;transition:none}
.ken-image:hover img{transform:none}
.ken-image .image-caption{position:static;display:block}

/* Editorial typography: local fonts, tuned scale, generous reading measures. */
:root{--sans:'Manrope',Arial,Helvetica,sans-serif;--serif:'Instrument Serif',Georgia,serif}
body{font-weight:400;line-height:1.65}
h1,h2,h3{font-weight:500}.serif{letter-spacing:-.035em}
.hero h1{font-size:clamp(76px,8vw,118px);letter-spacing:-.065em;line-height:.98}
.hero h1 .serif{font-size:1.12em}
.hero-lead{font-size:23px;line-height:1.4;letter-spacing:-.025em;max-width:560px}
.hero .intro{font-size:18px;line-height:1.8}
.hero-method{font-size:15px;line-height:1.8}
.eyebrow,.small-label{font-size:11px;letter-spacing:.14em;font-weight:700}
.site-header nav{font-size:14px;gap:28px}
.belief-grid h2{line-height:1.05;letter-spacing:-.05em}
.belief-body p{line-height:1.8}
.section-top{margin-bottom:55px}.section-top h2{line-height:1.02}
.section-intro{font-size:17px;line-height:1.8}
.service{grid-template-columns:40px minmax(0,1fr);gap:32px;padding:60px 0}
.service-content{display:grid;grid-template-columns:1fr 1fr;gap:0 64px;align-items:start}
.service-content h3{font-size:clamp(36px,3.7vw,54px);line-height:1.09;letter-spacing:-.045em;margin:0}
.service .service-description>p{font-size:18px;line-height:1.8;max-width:610px;color:var(--muted);margin-bottom:24px}
.service .service-description>p:last-child{margin-bottom:0}
.service .service-description details{max-width:none}
.service .service-try{grid-column:1/-1;width:min(100%,800px);max-width:none;justify-self:end;margin-top:40px}
.service:nth-child(2){background:#e8e5de;border-top:0;border-left:3px solid var(--accent);padding:55px 32px 55px 29px;margin:6px -32px 0}
.service:nth-child(2) .service-content{grid-template-columns:1fr 1fr}
.service:nth-child(2) .service-try{width:100%;margin-top:36px}
.service:nth-child(3){padding-top:65px}
.service:nth-child(3) .service-content h3{grid-column:1;grid-row:1}
.service:nth-child(3) .service-description{grid-column:2;grid-row:1}
.service:nth-child(3) .service-try{justify-self:start}
.service-tags{gap:8px 0;line-height:1.55}
.service-tags span{font-size:11px}
.service summary{font-size:15px;line-height:1.5;align-items:center}
.service .service-try>summary,.service .service-try>summary>span{font-size:20px;font-weight:600}
.ken-copy h2{line-height:1.04;letter-spacing:-.045em}.ken-copy>p:not(.eyebrow){line-height:1.8;font-size:17px}
.perspective blockquote,.quote-entry blockquote{letter-spacing:-.015em;line-height:1.2;font-size:clamp(34px,3.6vw,52px)}
.quote-entry:not(:first-child) blockquote{font-size:33px;line-height:1.3}
.contact-section h2{line-height:1.02}.contact-section>div>p:not(.eyebrow){font-size:18px}
/* Writing belongs to the site: an opening, a curated index, and quiet reading pages. */
.insights-intro{padding-top:76px;padding-bottom:65px}
.insights-intro h1{font-size:clamp(66px,7.3vw,108px);line-height:.98;letter-spacing:-.06em;margin:0 0 40px}
.insights-intro h1 .serif{color:var(--copper-deep)}
.insights-opening{display:grid;grid-template-columns:1.3fr 1fr;gap:10%;max-width:1030px}
.insights-opening p:first-child{font-size:25px;line-height:1.45;letter-spacing:-.025em;margin:0}
.insights-opening p:last-child{font-size:17px;line-height:1.8;color:var(--muted);max-width:390px;margin:0}
.insight-stories{display:grid;grid-template-columns:1fr 1fr;gap:0 65px}
.insight-story{padding:42px 0 48px;border-top:1px solid var(--line)}
.insight-story .eyebrow{color:var(--copper-deep);margin-bottom:20px;text-transform:uppercase}
.insight-story h2{font-size:40px;line-height:1.12;letter-spacing:-.035em;margin-bottom:23px}
.insight-story h2 a:hover{color:var(--copper-deep)}
.insight-story>p:not(.eyebrow):not(.story-date){color:var(--muted);font-size:17px;line-height:1.8;max-width:530px}
.insight-story:first-child{grid-column:1/-1;display:grid;grid-template-columns:1.2fr 1fr;gap:0 9%;padding:50px 0 58px}
.insight-story:first-child .eyebrow{grid-column:1/-1}
.insight-story:first-child h2{grid-column:1;grid-row:2/5;font-size:clamp(44px,4.8vw,66px);max-width:650px}
.insight-story:first-child>p:not(.eyebrow){grid-column:2}
.insight-story:first-child>.text-link{grid-column:2;justify-self:start}
.story-date{font-size:12px;color:var(--muted);margin:22px 0 0}
.archive-link{display:grid;grid-template-columns:1fr 1fr;gap:60px;border-top:1px solid var(--line);padding-top:55px;padding-bottom:65px}
.archive-link>p,.essay-end>p{font-size:clamp(36px,4vw,55px);line-height:1.05;letter-spacing:-.04em;margin:0}
.archive-link>div{max-width:460px;font-size:17px;color:var(--muted)}
.essay-header{padding-top:32px;padding-bottom:50px}
.essay-header .back-link{margin-bottom:45px}
.essay-header .eyebrow{color:var(--copper-deep);text-transform:uppercase;margin-bottom:20px}
.essay-header h1{font-size:clamp(48px,5.8vw,80px);line-height:1.05;letter-spacing:-.05em;max-width:1040px;margin:0 0 28px}
.essay-deck{font-family:var(--serif);font-size:31px;line-height:1.3;max-width:780px;margin-bottom:28px}
.essay-byline{font-size:14px;margin:0}.essay-byline span{display:block;font-size:12px;color:var(--muted);margin-top:5px}
.essay-layout{display:grid;grid-template-columns:220px minmax(0,760px);gap:7%;padding-top:40px;padding-bottom:65px;border-top:1px solid var(--line)}
.essay-aside{font-size:13px;color:var(--muted);line-height:1.8}.essay-aside .eyebrow{margin-bottom:14px}
.essay-aside .text-link{font-size:13px}
.essay-body{font-size:18px;line-height:1.9;overflow-wrap:break-word}
.essay-body div{margin:0}.essay-body p{margin-bottom:25px}
.essay-body ul,.essay-body ol{padding-left:25px}.essay-body li{margin-bottom:16px}
.essay-body a{color:var(--copper-deep);text-decoration:underline;text-underline-offset:4px}
.essay-body b,.essay-body strong{font-weight:700}
.essay-body h2,.essay-body h3{font-family:var(--sans);font-size:30px;line-height:1.3;margin:35px 0 20px}
.essay-end{border-top:1px solid var(--line);display:flex;gap:32px;align-items:center;flex-wrap:wrap;padding-top:48px;padding-bottom:65px}
.essay-end>p{margin-right:auto}
@media(max-width:1000px){
.site-header nav{gap:18px;font-size:13px}.service-content{gap:0 32px}.service-content h3{font-size:39px}
.service:nth-child(2){margin-left:-16px;margin-right:-16px;padding-left:16px;padding-right:16px}
.essay-layout{grid-template-columns:170px minmax(0,1fr);gap:35px}
}
@media(max-width:730px){
.hero h1{font-size:clamp(68px,13.5vw,96px)}.hero h1 .serif{font-size:1.08em}.hero-lead{font-size:23px}.hero-method{font-size:15px}
.site-header nav{font-size:17px;gap:15px}.section-top{margin-bottom:35px}
.service{grid-template-columns:24px minmax(0,1fr);gap:12px;padding:38px 0}
.service-content,.service:nth-child(2) .service-content{display:block}
.service-content h3{font-size:36px;margin-bottom:26px}
.service:nth-child(2){margin:0;padding:36px 16px 36px 10px;gap:8px;grid-template-columns:18px minmax(0,1fr)}
.service:nth-child(2) .service-content h3{font-size:33px}
.service:nth-child(3){padding-top:38px}
.service .service-try{width:100%;margin-top:28px}
.service .service-try>summary,.service .service-try>summary>span{font-size:18px}
.service .service-description>p{font-size:18px}
.ken-copy h2{font-size:47px}.perspective blockquote{font-size:37px}
.insights-intro{padding:42px 0}.insights-intro h1{font-size:clamp(53px,12vw,76px);margin-bottom:32px}
.insights-opening{display:block}.insights-opening p:first-child{font-size:23px;margin-bottom:24px}
.insight-stories{display:block}.insight-story,.insight-story:first-child{display:block;padding:32px 0}
.insight-story h2,.insight-story:first-child h2{font-size:38px}.insight-story:first-child h2{font-size:43px}
.archive-link{display:block;padding:35px 0 45px}.archive-link>p{margin-bottom:26px}
.essay-header{padding-top:26px;padding-bottom:32px}.essay-header h1{font-size:45px}
.essay-header .back-link{margin-bottom:30px}.essay-deck{font-size:28px}
.essay-layout{display:block;padding-top:28px;padding-bottom:35px}.essay-aside{padding-bottom:20px;margin-bottom:24px;border-bottom:1px solid var(--line)}
.essay-body{font-size:18px;line-height:1.85}.essay-end{display:block;padding:34px 0 45px}.essay-end>p{margin-bottom:26px}.essay-end>.text-link{display:table;margin-top:25px}
}

/* Organizational experience: quiet proof alongside Ken's story. */
.ken-copy>p.ken-experience{font-size:clamp(22px,2.1vw,29px)!important;line-height:1.35;font-weight:500;letter-spacing:-.025em;margin:0 0 28px;max-width:540px}
.ken-organizations{border-top:1px solid var(--line);margin:30px 0;padding:24px 0 0}
.ken-organizations .eyebrow{color:#8f502a;font-size:11px;margin:0 0 18px;letter-spacing:.12em}
.ken-organizations p:not(.eyebrow){font-size:17px;line-height:1.8;margin:0 0 17px}
.organization-label{display:block;color:var(--muted);font-size:13px;font-weight:600;letter-spacing:.015em;margin-bottom:4px}
@media(max-width:730px){.ken-copy>p.ken-experience{font-size:25px!important}.ken-organizations p:not(.eyebrow){font-size:17px}.ken-organizations .eyebrow{font-size:11px}}

.approach-next{margin-top:30px}

.bio-next{margin-top:26px}

.belief-essay{display:table;margin-left:auto;text-align:right;max-width:100%}

.room-research{margin-top:26px;padding-top:22px;border-top:1px solid var(--line)}
.room-research .small-label{color:#8f502a;font-size:12px!important;font-weight:700;letter-spacing:.09em;margin-bottom:10px}
.room-research>p:not(.small-label){font-size:17px!important;line-height:1.75;margin-bottom:13px}
.room-research-source{font-size:14px;text-decoration:underline;text-underline-offset:4px;line-height:1.6}

/* Final editorial rhythm: a clear payoff and space for each voice. */
.belief-section{padding:104px 0 96px}
.belief-close{width:calc(50% - 18px);margin:16px 0 0 auto}
.belief-close::before{content:"";display:block;font-size:clamp(25px,2.25vw,34px);width:4.1em;height:2px;background:#dca774;margin-bottom:14px}
.belief-close .belief-punch{color:#dca774;font-size:clamp(25px,2.25vw,34px);line-height:1.35;letter-spacing:-.025em;margin:0 0 12px;text-wrap:pretty}
.belief-close .belief-essay{font-size:14px;line-height:1.6}
.approach-next{margin-top:46px}
.work-section{padding-top:104px;padding-bottom:88px}
.ken-section{padding-top:100px;padding-bottom:112px;align-items:start}
.perspectives-section{padding:108px 0 112px}
.perspective{padding:50px 0 54px}
.perspective:first-child{padding-top:6px}
.perspective:last-child{padding-bottom:0}
.perspective .eyebrow{font-size:11px;letter-spacing:.14em;margin-bottom:24px}
.perspective blockquote{font-size:clamp(38px,4vw,58px);line-height:1.17;letter-spacing:-.025em;max-width:650px;margin:0 0 28px;text-wrap:pretty}
.perspective:last-child blockquote{margin-bottom:28px}
.perspective .text-link{font-size:14px;color:var(--muted);line-height:1.6}
@media(max-width:730px){
.belief-section{padding:66px 0 64px}
.belief-close{width:100%;margin-top:18px}
.belief-close .belief-punch{font-size:27px;max-width:360px;margin-bottom:12px}
.belief-close .belief-essay{font-size:14px}
.approach-next{margin-top:34px}
.work-section{padding-top:64px;padding-bottom:56px}
.ken-section{padding-top:64px;padding-bottom:72px;gap:40px}
.perspectives-section{padding:68px 0 72px}
.perspective{padding:38px 0 42px}
.perspective .eyebrow{margin-bottom:20px}
.perspective blockquote{font-size:clamp(34px,9.5vw,42px);line-height:1.2;margin-bottom:24px}
.perspective:last-child blockquote{margin-bottom:24px}
}

@media(max-width:730px){.belief-close::before{font-size:27px}}

.hero h1 .hero-action-line{white-space:nowrap}
.hero h1 .hero-negation{font-family:var(--sans);font-size:.5em;font-style:normal;font-weight:500;letter-spacing:-.04em}

.service-number{font-size:26px;line-height:1.2;font-weight:600;letter-spacing:.02em;padding-top:5px}
@media(max-width:730px){.service-number{font-size:20px;letter-spacing:0;padding-top:5px}.service,.service:nth-child(2){grid-template-columns:30px minmax(0,1fr);gap:12px}}

/* A single services surface gives all three offerings equal weight. */
.service-list{background:#e8e5de;margin:0 -32px;padding:0 32px}
.service-list .service,.service-list .service:nth-child(2),.service-list .service:nth-child(3){background:transparent;margin:0;padding:60px 0;border-left:0;border-top:0;border-bottom:1px solid #cbc8c1;grid-template-columns:40px minmax(0,1fr);gap:32px}
.service-list .service:last-child{border-bottom:0}
@media(max-width:730px){
.service-list{margin:0;padding:0 16px}
.service-list .service,.service-list .service:nth-child(2),.service-list .service:nth-child(3){padding:38px 0;grid-template-columns:30px minmax(0,1fr);gap:12px}
}

.ken-organizations p.organization-context{font-size:14px;line-height:1.6;color:var(--muted);margin-bottom:16px}

.organization-names .organization-name{display:inline-block;white-space:nowrap}

/* Desktop reading scale: preserve the established phone typography. */
@media(min-width:731px){
 body{font-size:18px}
 .site-header nav{font-size:16px;gap:24px}
 .hero-lead{font-size:26px;max-width:620px}
 .hero .intro{font-size:20px;line-height:1.75;max-width:560px}
 .hero-method{font-size:18px;line-height:1.75}
 .belief-body p,.service .service-description>p{font-size:20px;line-height:1.75}
 .section-intro,.ken-copy>p:not(.eyebrow),.detail-content p{font-size:19px;line-height:1.75}
 .service-tags span{font-size:14px;line-height:1.6}
 .service summary{font-size:18px;max-width:310px}
 .service .service-try>summary,.service .service-try>summary>span{font-size:22px}
 .button,.text-link,.perspective .text-link,.belief-close .belief-essay{font-size:17px}
 .eyebrow,.small-label,.perspective .eyebrow,.ken-organizations .eyebrow{font-size:12px}
 .ken-organizations p:not(.eyebrow){font-size:19px}
 .ken-organizations p.organization-context{font-size:16px}
 .hero-response p,.room-feedback p,.room-research>p:not(.small-label){font-size:19px!important;line-height:1.75}
 .room-research-source{font-size:16px}
 .contact-section>div>p:not(.eyebrow),.email-link{font-size:20px}
 .contact-section label,.contact-section input,.contact-section textarea,.contact-section select{font-size:18px}
 .contact-section label span,.form-note,#contact-status,footer p,footer>span{font-size:14px}
 .insights-opening p:last-child,.insight-story>p:not(.eyebrow):not(.story-date),.archive-link>div{font-size:19px}
 .essay-body{font-size:20px;line-height:1.85}
 .essay-aside,.essay-aside .text-link,.essay-byline{font-size:16px}
 .essay-byline span,.story-date{font-size:14px}
}
@media(min-width:731px) and (max-width:1000px){.site-header nav{font-size:14px;gap:14px}.hero-lead{max-width:580px}}
